At Rosetta, we turn scattered ideas into brands with one clear voice and a steady hand.
Rosetta is a brand and communication studio in Milan. Strategy, naming, identity and the words that carry them.
We believe clarity is a kindness. We pair careful thinking with a personal touch to build brands people understand at once and remember for years.
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Brands shaped since 2011
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Countries our work lives in
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Years of practice in Milan
Brands that trust us with their name, their voice and their first impression.
What we do
Strategy
Naming
Identity
Campaigns
At Rosetta, strategy and craft sit at the same table. We work closely with founders and small teams, and we stay until the idea is clear enough to hand over.
New clients this year
14
Languages we write in
06
Coffees poured a day
38
Values we live by
What we value shows in how we work and in what we leave behind.
Listen longer than feels comfortable. The answer is usually already in the room.
Say it plainly. If a sentence needs a second read, it needs a second draft.
Finish the details. Nobody notices them until they are missing.
We help brands say one clear thing, and say it well.
A small team you will know by name.
One shared channel with the whole team
Fixed fees, agreed before we start.
One price per project, split by stage. No hourly surprises.
©2026
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Our approach
Five steps from the first call to the handover.
01
Listen first
We start with conversations: founders, customers and the people who sell for you.
02
Find the idea
One sentence that explains why you exist. Everything else hangs on it.
03
Make it visible
Name, voice and identity, designed together so they speak as one.
04
Test it in the world
We put the work in front of real people early and fix what does not land.
05
Hand it over well
Guidelines, templates and training, so the brand keeps its shape without us.
The people you will actually work with.
Giulia Ferri
Founder, creative director
Tomás Arriaga
Brand strategist
Maren Holt
Design lead
Luca Benedetti
Writer, tone of voice
Results that outlast the launch
Impact over noise
We judge a brand by what it changes: how people talk about you and who wants to work with you.
Numbers with a story
We track what matters from the first week and report it in plain language.
Close work, no layers
One team, one table
You work directly with the people doing the work. Nobody relays messages.
Built around you
Every brief is different, so every plan is. We shape the process to your pace.
Questions we hear often. If yours is not here, write to us and a person will answer within a day.
How does a project with Rosetta begin?
With a conversation, not a brief. We spend the first two weeks listening to founders, customers and the people who sell for you.
Who will I work with?
A small senior team: a strategist, a designer and a writer, led by one of our founders from the first call to the handover.
How long does a project take?
A focused identity takes eight to twelve weeks. Larger rebrands run in phases, and we agree on the calendar before we start.
How do you price your work?
Per project, with a fixed fee for each phase. You know the full cost before we begin, and there are no surprise invoices.
Can you work with our existing brand?
Yes. Many projects refine what already works rather than starting over. We keep whatever earns its place.
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